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Fundamentals of Business Economics

level of course unit

Bachelor

Learning outcomes of course unit

Students acquire basic general business studies skills. They are familiar with different business-related sub-areas, their problems as well as solutions and master business-related fundamentals.

Graduates are able to:
- identify different business-related sub-areas and present their problems and solution methods.
- understand and explain relationships between business-related sub-areas.
- apply business-related specialist vocabulary correctly.

prerequisites and co-requisites

not applicable

course contents

- Overview and content analysis of the most important thematic areas/problems in business studies.
- Definition and basics of business studies within the framework of economics.
- Business studies as science and differentiation from national economics, management studies and management.
- Constitutive company decisions (legal forms and selection of location).
- Functional company decisions (basics: procurement, production, sales, accounting and capital management).
- Business-based decisions taken by executives: management and ethics, strategic planning and monitoring, staff and organization (structural organization and operational organization).

recommended or required reading

- Thommen Jean-Paul, Achleitner Ann-Kirstin: Allgemeine Betriebswirtschaftslehre, 6. Auflage.- Wiesbaden: Gabler Verlag, 2009
- Lechner K.; Egger, A.; Schauer, R.: Einführung in die allgemeine Betriebswirtschaftslehre.- Wien: Linde, 2008
- Wöhe, G.: Einführung in die Allgemeine Betriebswirtschaftslehre.- München: Vahlen Verlag, 2008

assessment methods and criteria

Standardized exam (Multiple choice and short answers)

language of instruction

German

number of ECTS credits allocated

3

planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

1

course-hours-per-week (chw)

2

name of lecturer(s)

Dr. Märk Stefan

year of study

1

recommended optional program components

not applicable

course unit code

vzWIR1

type of course unit

compulsory (lecture)

mode of delivery

In-class course

work placement(s)

not applicable