Web Business & Technology FT
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level of course unit


Learning outcomes of course unit

Graduates are able to:
- understand and describe the field of web business (e-commerce, e-business).
- understand how successful business models work on the web.
- describe the different types of web-based business models (B2B, B2C, etc.).
- further develop their own ideas into concrete business models.

prerequisites and co-requisites

Successfully completed courses of the previous semester

course contents

Students obtain an overview of the development of business models on the web. In this context the main focus is placed on the terms New Economy and Web 2.0. Particular importance is placed on business models currently in use and the differences between them and offline models. Connection of ideas, brainstorming and implementation of the right business model.

recommended or required reading

- Kuhn: Web 2.0: Auswirkungen auf internetbasierte Geschäftsmodelle, Hamburg 2007
- Koch, Richter: Enterprise 2.0: Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen, München 2007
- Buchheit: Geschäfts- und Erlösmodelle im Internet. Eine Web 2.0 kompatible Erweiterung bestehender Konzepte, Hamburg 2009
- Chaffey, Dave: E-Business and E-Commerce Management: Strategy, Implementation and Practice.- Prentice Hall, 2010
- Back, Gronau, Tochtermann: Web 2.0 in der Unternehmenspraxis, München 2008
- Strauß, R.E.: Digital Business Excellence, Schäfer Pöschl, 2014

assessment methods and criteria

Standardized exam (Multiple choice and short answers)

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


course-hours-per-week (chw)


name of lecturer(s)

Dr. Kohlegger Michael

year of study


recommended optional program components

not applicable

course unit code


type of course unit

compulsory (lecture)

mode of delivery

In-class course

work placement(s)

not applicable